Former Tosa post office will remain recording studio, retain “Wire & Vice” name after sale

If you know, you know. In the heart of Wauwatosa Village, in a former post office, is a world-class recording studio that has produced hits like Rihanna’s “Cheers (Drink To That)” and “California King Bed.” An understated exterior hides it somewhat from the casual observer, but step inside and you’ll feel like you’ve entered a creative, cosmopolitan oasis.

Wire and Vice studios, 1442 Underwood Ave., opened in 2001, originally as Burst HQ, under the creative direction of owner Daniel Holter. During this time, Holter created music with countless artists in Milwaukee and around the world, and also released an ever-expanding production music library through his other business, The License Lab.

A view of the main control room. Photo credit: Daniel Holter.

Today, the studio is changing hands, but it will remain a recording space.

“Holter, who moved to Seattle a year and a half ago and broke into the business making music libraries available under license for film, television and other uses, is selling Wire & Vice to Dave and Amy Cotteleer and their son Luke,” writes Bobby Tanzilo of Milwaukee on OnMilwaukee.com.

“We were blessed to have our children enrolled in the same school and our sons grew up together as friends,” Holter said, as quoted by OnMilwaukee. “Before Luke graduated from Columbia, my company The License Lab hired him as an intern, and after he graduated, we ended up hiring him.”

Under new ownership, the studio will retain its name and brand, and continue to serve local and national artists, in the heart of Wauwatosa.

Holter will return to Milwaukee this week on Wednesday, September 22 for a noon-to-dusk studio yard sale. It will sell a variety of equipment and accept electronic payments. You can find details here.

Listen to this week’s podcast below for an extensive interview with Holter as he reflects on his time in space.

New owner Dave Cotteleer (L) with Daniel Holter. Photo credit: Daniel Holter.
A view of the post office from 1955. Photo: Wisconsin Historical Society

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