Tape It launches AI-powered music recording app for iPhone – TechCrunch

Earlier this year, Apple officially discontinued Music Memos, an iPhone app that allowed musicians to quickly record audio and develop new song ideas. Now a new startup called Tape It is stepping in to fill the void with an app that improves audio recordings by offering a variety of features, including better sound quality, automatic instrument detection, support for markers, notes and pictures, and more.

The idea for Tape It comes from two friends and musicians, Thomas Walther and Jan Nash.

Walther previously spent three and a half years at Spotify, following its 2017 acquisition of audio detection startup Sonalytic, which he co-founded. Nash, meanwhile, is a classically trained opera singer, who also plays bass and is an engineer.

They are joined by designer and musician Christian Crusius, formerly of the design consultancy Fjord, acquired by Accenture.

The founders, who had played together in a band for many years, were inspired to build Tape It because it was something they wanted for themselves, says Walther. After finishing his stint at Spotify working in their new Soundtrap division (an online music startup that Spotify also bought in 2017), he knew he wanted to work on a project that focused more on the musical side of things. But while Soundtrap worked for some, it wasn’t what Walther or his friends needed. Instead, they wanted a simple tool that would let them record their music with their phone – something musicians often do today using Apple’s Voice Memos app and, briefly, Music Memos – until to his disappearance.

Picture credits: Type it

“Whether you’re a hobbyist or even a touring professional…you’ll record your ideas with your phone, simply because that’s what you have with you,” says Walther. “It’s exactly the same with cameras: the best camera is the one you have with you. And the best audio recording tool is the one you have with you.

Simply put, when you want to record, the easiest thing to do isn’t pull out your laptop and plug a bunch of cables into it, then load up your studio software – it’s to press the record button on your iPhone.

The Tape It app lets you do just that, but adds other features that make it more competitive with its built-in competition, Voice Memos.

When you record using Tape It, the app uses AI to automatically detect the instrument, then annotate the recording with a visual cue to make it easier to find those recordings by looking for the colored icon. Musicians can also add their own markers to files as they save them, then add notes and photos to remember other details. This can be helpful when reviewing recordings later, says Walther.

Picture credits: Type it

“If I have a good guitar sound, I can just take a picture of my amplifier settings, and I have them. It’s something musicians do all the time,” he notes. is the easiest way to recreate that sound.”

Another new, yet simple change to Tape It is one that breaks up longer recordings into multiple lines, similar to a paragraph of text. The team calls this the “Time Paragraph” and thinks it will make it easier to listen to longer sessions than the default – which is usually a single horizontally scrolling recording.

Picture credits: Type it

The app has also been designed to make it easier to get back to the good part of recordings, thanks to its smart waveforms, in addition to optional markers and photos. And you can mark recordings as favorites to quickly get a list of your best ideas and sounds. The app also offers full media center integration, so you can listen to your music when you have the time.

However, the most notable feature is support for “Stereo HD” quality. Here the app takes advantage of the dual microphones on devices like the iPhone XS, XR, and other newer models, then enhances the sound using AI technology and other noise reduction techniques. , which it developed in-house. This feature is part of its $20 per year premium subscription.

Over time, Tape It intends to expand its use of AI and other IPs to further improve sound quality. It also plans to introduce collaborative features and support for importing and exporting recordings into professional studio software. This could eventually put Tape It in the same market that SoundCloud originally sought out before focusing more on a consumer-facing service.

But first, Tape It wants to nail down the single-user workflow before adding more sharing features.

“We decided it’s so important to make sure it’s useful, even just for you. Things you can collaborate on – if you don’t like using it yourself, you won’t use it,” says Walther.

Tape It’s three-person team is based in Stockholm and Berlin and is currently getting started.

The app itself is free to download on iOS and will later support desktop users on Mac and Windows. An Android version is not planned.

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