TuruUgoLota Progress Tour: Onaga Ikechukwu Wins N5 Million Naira Music Recording Deal in Enugu

Another tale from weed to grace was recorded during the just concluded TuruUgoLota progress tour hosted by Life Continental Lager Beer in Shoprite, Enugu. Onaga Ikechukwu Wisdom, (AKA, Demzy) is an aspiring musician who like other upcoming artists in Enugu heard about the gig and decided to throw his hat in the ring.

As a brand keen to witness and celebrate the progress of Igbos in their respective socio-economic endeavours, Life Continental Lager Beer has always been at the forefront of giving up-and-coming musical talent the platform to showcase their creative sparks. during the concerts of the Progress Tour. After a hotly contested musical presentation by various upcoming artists, the audience eagerly waited to find out who would emerge as the winner of the competition.

Therefore, it came as a big surprise to Ikechukwu and a cross section of the audience when he was announced as the winner of the contest. With this, Ikechukwu secured a music recording deal worth five million naira. Ikechukwu couldn’t hide his joy as he expressed his deep gratitude to the team at Life Beer for giving upcoming young artists the opportunity to progress in their musical careers. “I can’t believe what just happened today. It really is a dream come true. Life Continental Lager beer is really about progress. I will tell all my friends to patronize Life Beer. It’s a life-changing opportunity and I wish them more resounding achievements.”

The concert was organized as part of Life Continental Lager Beer’s TuruUgoLota initiative to provide consumers with fun and entertainment. Life Continental Lager Beer recently launched an exciting musical tour to bring undiluted entertainment to its consumers in major cities across Nigeria.

Speaking at the concert, Senior Brand Manager of Life Continental Lager Beer, Aishat Anaekwe, affirmed that “Life Continental Lager Beer has become a dominant beer brand in Nigeria while maintaining a unique cultural identity that resonates with its consumers. The brand has always been very close to its roots and its people. With this Progress Tour concert, we have taken steps to further deepen that connection. We realize how much it means to the people of Enugu to be able to celebrate with their friends and family and we wanted to be part of that experience for our loyal consumers.”

She added that “Life Continental Lager Beer aims to provide its consumers with a celebratory experience that will not only resonate with them, but will also be memorable, and the Progress Tour is another way Life Continental Lager Beer is bringing joy. and an unforgettable experience to our Igbo consumers.

Through the TuruUgoLota campaign, the brand connects with the mindset of South Eastern fun-loving people of all ages, rekindling their deep pride in being Igbo, while satisfying consumers with the unique taste of Life Continental Lager Beer. . Beyond being a saying, TuruUgoLota is a passion that weighs on every young Igbo, to get ahead in the world – despite its challenges and limitations – to build new relationships, work hard and achieve success.


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