WSDG completes Sonic Den, Mexico’s first recording studio

CIUDAD OBREGON, MEXICO, JULY 15, 2022 — Producers/engineers and longtime friends Max Arnold and Francisco Oroz have been mainstays of the Ciudad Obregon music scene for decades. Seeing an opportunity to better serve the city’s musical talent who they felt lacked a world-class recording studio, the duo teamed up to found Sonic Den, a new recording studio that would not only keep local talent closer to home, but also would meet their exacting standards of sonic excellence. Arnold and Oroz hired a global acoustics consulting and A/V integration firm WSDG (Walters-Storyk Design Group) to bring their dream studio to life.

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Small-town vibe, world-class design
Arnold and Oroz often traveled to facilities in Mexico City, Guadalajara, and the United States for professional recording and audio production services during their formative years as musicians due to a lack of studios. registration in town. This experience gave the couple a strong desire to build a similar infrastructure for Ciudad Obregon’s thriving music scene. Having worked in a variety of home studios and makeshift spaces since the mid-90s, the duo knew they needed a groundbreaking space to keep local talent closer to home.

“Ciudad Obregon has a lot of musicians for its size, but they’ve always had to go somewhere else to ‘do’,” Arnold explained. “Francisco and I believe the talent in the city deserved a world-class space. When we came together on Sonic Den, our ambitions for the studio were high, although we weren’t quite sure what was possible.”

Choose to build the studio on a plot of 1500m2 Owned by Arnold, the couple knew they needed designers who would understand their desire for a world-class space that wouldn’t compromise the small-town warmth they felt was an integral part of the local music community. . They immediately found kindred spirits in WSDG. “We knew they were the ones at Sonic Den instantly because they took the time to get to know us and understand our dreams for the studio,” Arnold said. “Sergio and Silvia Molho encouraged us to design something beyond anything we had originally imagined.”

“Nearly 99% of studios are integrated into existing locations, which can create challenges and compromises when trying to implement the design,” explained WSDG partner Sergio Molho. “With Sonic Den, we had a blank canvas to design a recording studio from the ground up that would encompass all of their audio recording and production needs, and more.”

Aesthetic warmth and sonic excellence
The WSDG Design Team, led by WSDG Partner, Artistic Director Silvia Molho, consisting of Production Director Leandro Kirjner, Senior Project Manager Mariana Varon and Project Manager Esther Roger, presented Arnold and Oroz a comprehensive master plan that encompassed all technical, acoustic, and design aspects of the studio. Its futuristic yet warm aesthetic consisting of a royal blue color scheme offset by wood paneling throughout the facility was designed to ensure that the studio would feel like home to anyone who works there. “The studio quickly expanded to include a living room with a kitchen, a dining room, a terrace and coordination offices in addition to the control and live rooms,” said Silvia Molho. “All of these spaces were designed to be both comfortable and practical with variable lighting provided by the Phillips Hue system to give Max and Francisco complete control over the mood of each space.”

The audio production spaces have been designed to meet the highest technical and acoustic standards and consist of a large live room, a pair of ISO booths and a control room. The concert hall has been specially designed to accommodate full ensembles at a time with generous space for drum recording. It also features a mural painted by Mexican American artist Teddy Kelly. The control room features a Slate Digital Raven MTZ console with ATC and Yamaha monitors in addition to a Dolby Atmos-certified immersive production setup for music that uses 13 Genelec speakers, making it ideal for live monitoring , mixing and mastering in stereo and 9.1. .4. The design of the AV systems integration was carried out by Federico Paez, WSDG’s Principal Systems Designer, and the final tuning by sound engineer David Molho. “We couldn’t believe our ears the first time we mixed and mastered a song in the studio,” Arnold said. “We’re both very picky about sound quality and found ourselves loving the sounds immediately. Francisco turned to me and said, ‘I’ve never been so pleased with a mix only at this moment.”

With a list of audio recording and post-production projects already underway, Arnold says Sonic Den has raised the bar for professional recording facilities in Ciudad Obregon and will make musicians think twice before traveling for their recording needs. “Our city deserves bigger things, and this studio seems like a big step in the right direction,” Arnold said. “We are very grateful to WSDG for broadening our horizons on what was possible with Sonic Den. We are able to do everything we ever wanted and more here – it really is a dream come true.

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For more information on Sonic Den, please visit: https://www.sonicden.studio

For more information on WSDG, please visit: http://www.wsdg.com/

For additional photos and layout drawings and diagrams of the studio, please see below.

ABOUT WSDG, LLC
For more than 50 years, acoustic consultancy and A/V integration WSDG has designed nearly 3,500 media production facilities worldwide and counting. Projects range from Jimi Hendrix’s Electric Lady Studio and Jazz at Lincoln Center at Lincoln Center in New York, to broadcast installations for The Food Network, CBS and WNET, more than 20 teaching studios for The Art Institutes and corporate clients such as Sony, IBM and Novartis. Recent credits include Jungle City in New York, The Church Studios in London, private studios for Green Day, Jay-Z, Bruce Springsteen, Alicia Keys, Jack Antonoff, J Cole, Harry Connick Jr. and the award-nominated film composer Oscars Carter. Burwell. WSDG has collaborated with renowned architects such as Frank Gehry, Philippe Stark, Rafael Viñoly, Santiago Calatrava, Grimshaw and Norman Foster. 11 time winner of the prestigious pro audio NAMM CET price for its outstanding achievements in acoustics/facility design, WSDG has US offices in New York, Washington, DC, San Francisco and Miami and global offices in Barcelona, ​​Basel, Berlin, Buenos Aires, Guangzhou, Mexico City and Mumbai.

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